Data sharing is live, confidence is required
People already share data, but they want it to work
The Startup Coalition's latest polling shows what many of us already know: people are not reluctant to share data. In fact, three-quarters of UK adults say they share their data at least some of the time, and two-thirds want their data to move seamlessly across the services they use. Value, access, and confidence are the drivers – 45% share to get better deals, 37% because services require it, and 37% because they trust the organisation.
Trust is the sticking point
The same polling makes clear that trust is the sticking point. 62% feel they don't have enough control over how their data is used. 50% worry about data security. 45% have refused services because of uncomfortable data requirements. People will share, provided they are confident that the exchange is fair, transparent, and safe. Without safeguards, data sharing is perceived as something that benefits corporates more than consumers.
Invela – augmenting demand with confidence
Invela Accreditation ensures only vetted, validated organisations gain access to our network. Invela Risk Indicator provides continuous, dynamic near real-time risk scoring and monitoring, spotting anomalies before they become issues. Invela Warranty, in development, materially reduces risk in every interaction, giving financial institutions and third-party providers confidence that trust is insurance-backed.
Why it matters
Consumers already want joined-up services. They already share data. What they demand is control, clarity, and security. Invela delivers exactly that: an open finance risk management network that keeps bad actors out, builds confidence, and allows open finance to flourish. By embedding confidence at the core, Invela ensures that data sharing is not just possible – it's safer, fairer, and future-ready.
