People already share data, but they want it to work 

The Startup Coalition’s latest polling shows what many of us already know: people are not reluctant to share data. In fact, three-quarters of UK adults say they share their data at least some of the time, and two-thirds want their data to move seamlessly across the services they use. Value, access, and confidence are the drivers – 45% share to get better deals, 37% because services require it, and 37% because they trust the organisation. 

Consumers are already behaving as if they live in a connected economy. They switch services, expect portability, and assume their data can move with them. Where this doesn’t happen, they see it as a failure of systems and institutions – not of their own willingness. 

Trust is the sticking point 

The same polling makes clear that trust is the sticking point. 

• 62% feel they don’t have enough control over how their data is used. 

• 50% worry about data security. 

• 45% have refused services because of uncomfortable data requirements. 

The pattern is unmistakable: people will share, provided they are confident that the exchange is fair, transparent, and safe. Without safeguards, data sharing is perceived as something that benefits corporates more than consumers. 

This is where thirdparty risk management becomes essential — especially as open finance expands. 

Invela – augmenting demand with confidence  

This is where Invela steps in. Our network is designed to hard-wire trust and confidence into the open finance ecosystem, ensuring that sharing works for all participants; banks, building societies, aggregators, fintechs, and the consumers and businesses that they serve. 

• Invela Accreditation ensures only vetted, validated organisations gain access to our network. 

• Invela Risk Indicator provides continuous, dynamic near real-time risk scoring and monitoring, spotting anomalies before they become issues. 

• Invela Warranty materially reduces risk in every interaction, giving account providers and data recipients confidence that trust is insurance-backed. 

Why it matters 

Consumers already want joined-up services. They already share data. What they demand is control, clarity, and security.  

Invela delivers exactly that: an open finance risk management network that keeps bad actors out, builds confidence, and allows open finance to flourish. 

By embedding confidence at the core, Invela ensures that data sharing is not just possible – it’s safer, fairer, and future-ready.